Listen to the Birds

In a powerful example of storytellng, psychologist George Burns met with a mother and her six-year-old daughter, Jessica, who'd been labeled by two psychologists as "an elective mute."

Jessica spoke freely and age-appropriately at home, but would not utter a sound to anyone outside her family. While Jessica sat on the floor drawing, Dr. Burns told her mother a story about a boy named Billy who was teased by the other children for his silence:

"That day the door of the cupboard at the back of the classroom was ajar and a feather duster protruded through the gap. As we filed into class, Billy's eyes fell on the protruding feathers and, without thinking, he exclaimed, 'Sir, there's a hen in the cupboard!' Everyone laughed, and after that Billy spoke." 

At this point Jessica handed Dr. Burns a drawing of a bird and told him it was "Tweetie."

"Who's Tweetie?" he asked.

"My canary."

Both Dr. Burns and Jessica's mother were stunned. He was the first adult Jessica had ever spoken to outside her family.

"The empowerment for her to change an established pattern of behavior," Dr. Burns concluded, "had come not just through a story, but through one told so indirectly that it was apparently being communicated to someone else."

Stories aren't just for children. A good teaching tale can reach your clients at both conscious and unconscious levels -- an "aha" accompanied by a subtle "zing."

Change Blindness

I recently tuned in to a discussion among coaches of assessment results for a client whose profile indicated he knew he was charming and likeable, but lacked depth of detail and follow-through. In spite of his self-awareness, I was concerned about his future in that company. His low ratings among peers and senior management suggested he's seen as  a "lightweight," a perception that can be very difficult to change, no matter how effective the coaching or how committed he is to balancing his influence style. I've seen change blindness on more than one occasion:

Change blindness – a phenomenon in visual perception where large changes are undetected by the viewer.

How many times have you made what felt like significant changes and no one noticed? How often, when working with clients, have co-workers or friends and family failed to observe, appreciate, and reinforce changes? This blindness occurs because others' ability to perceive something new is hampered by what they think they already know. This is often such an unconscious process they might not acknowledge their own change blindness (yep, denial of change blindness is called "change blindness blindness"). 

In a follow-up data-gathering session for a client who'd made significant changes in the previous six months, he and I pondered the fact that others I interviewed were highly focused on some problems from months earlier, even though I specifically asked them how this person is different in the present. 

A way around this phenomenon is to set clients up for success by coaching them to engage others in the process:  

“These are three specific behaviors you'll see that are different for me, and please, when you see me behaving in these new ways, tell me so I'll know I’m on the right track.” 

Three Motivational Styles

According to the theories of David C. McClelland, we all draw to some degree from each of three motives, but one will be predominant and may reinforce our habitual way of operating. We initially respond best to the approach that fits most closely with our dominant motive. However, if you're in a managerial or coaching relationship, you could unwittingly strengthen a motive that's not in the person's best interest. For example, if someone constantly looks to you for approval and you give it, that person will be satisfied but continue to rely on you for approval, and won't develop independent standards. 

AFFILIATION MOTIVE – Being with others, expressing feelings and ideas, and getting others' approval. People primarily motivated by affiliation are often friendly and work best when they feel appreciated and their work environment gives them the opportunity to interact with others. This motivation is reinforced and maintained by providing work where cooperation with co-workers is required, time for personal interaction is encouraged, and team building efforts are valued. Positive feedback that's not specific will satisfy and/or develop peoples' affiliation motive because it lets them know they're liked and accepted, but will not develop their achievement or power motive. 

ACHIEVEMENT MOTIVE – Standards of excellence are clear, with opportunity to set goals and perform successfully against those standards (includes problem-solving about how to overcome obstacles to performance). People primarily motivated by achievement are usually competitive and work well independently. This motivation is reinforced and maintained by providing challenging work that stretches capabilities, along with concrete standards for success and clear, unambiguous feedback. Specific and descriptive feedback will provide people with a tool to satisfy and/or develop their achievement motive because it allows them to set their own goals and give themselves feedback about the degree to which the goals were accomplished. 

POWER MOTIVE – Impact the surrounding environment; persuade and/or influence others.  People primarily motivated by power usually have an interest in moving up in an organization and are often fluent in their communication style. This motivation is reinforced and maintained by allowing personal control over work pace and methods, as well as opportunities to influence – especially if they can deal directly with people higher in the organization. Encouraging peoples' involvement in problem solving and decision making will satisfy and/or develop their power motive because it gives them influence over their work and other people.